Cade's blog

This week is the beginning of what is called dead week. It is given this name due to the fact that finals are next week. Correct me if I'm wrong, but if it truly was a dead week, wouldn't there be no classes? Maybe, maybe not. If that's not why it gets the name then it would be fitting because every brain on campus is just tired and maybe even dead. To be straight to the point, it's been a long ride this semester. Something that is making it feel longer is the fact that many schools around here have finished for the semester and are on summer break. Some of my friends have graduated already and we still have two more weeks. I know this can sound like a broken record because it was the same concept in the winter. We had such a long break and it seemed like we were the last to get back going. It all works out in the end, though. I'm pretty lucky because I don't have many big projects or stressful finals this semester. I'm more than excited to be nearing the en...

In this Principles of Social Media course there was something a little different that we were required to do. There was a simulation, Social Media Simternship, where we had to take what we learned in class and put it to the test working for a hypothetical brand called Buhi.  The point of this simulation was not only to try to make the most revenue out of everyone in the class, but also to learn what, when, how, and why to post social media content. One of the first and most important things that I learned in the sim was the optimal times to post on each day and on each platform. If the best time to post on TikTok was at 9 a.m. on a Tuesday, then you should plan to post on this day at this time to get the best results and engagement. I enjoyed working through the sim, although some parts were a little confusing or hard to understand. Some of the things I took away from it have to do with the importance of big brand companies, and any company for that matter, knowing who their target...

 For the first time in nineteen years, the Toronto Maple Leafs have successfully moved on from the first round. The Maple Leafs defeated the Tampa Bay Lightning in six games in a best-of-seven game series. It was a drought that was among few of its kind in any American professional sport. Not making the playoffs is common, but making them and failing to get past the first round is quite rare.  The Maple Leafs didn't fail to worry those watching, however, as they won the first three out of four games and then lost game five. At this point, many thought they were going to fall back into their old ways and find yet another way to lose a series. They had lost a series while being up three games to one, so people didn't doubt that it could happen again.  I'm not a Maple Leafs fan but I am a fan, however, of feel good stories. Rooting for teams that are in droughts, new to the playoffs or underdogs in a series, in any sport, comes very easy to me. This series was entertaining f...

 Recently in class, we watched The Social Dilemma. I have to start by stating that this was a really well- made documentary and the people that were in this film did a great job of being transparent and dumbing most of the information down to make it more easily understood. For the most part, it seemed that the people that were sharing their thoughts and information had their own experiences with the big-time corporations and companies that are responsible for much of the access to social media we all have at the forefront of our fingertips today. I will be honest in saying that this documentary gave me some kind of fear that I can't explain. Just like you and everyone else, I find myself on social media a lot more than I want to admit. With that being said, I think that everyone that uses social media does so with different purposes. If I'm bored, I'll most likely get on TikTok to hopefully find something funny. If I want to see something specific like a longer video, then...

 After the first week of playoff play, some teams have a really good chance of moving on to the next round and getting closer to playing for the Stanley Cup while others can see their chances becoming slimmer and slimmer each day.  The Carolina Hurricanes are up three games to one on the New York Islanders and are one win away from moving on. They have looked exactly the way the series is looking right now- dominant. Another team that is winning at the same pace as the Hurricanes are the Boston Bruins. I would be lying to you if I said the world is shocked by this, as they set the record for the most wins ever in a season. The underdog Florida Panthers stole game two away from the Bruins but games one, three and four have all been ugly for them. Boston is elite. The Toronto Maple Leafs are up two games to one over the Tampa Bay Lightning. After the game one beat down, the narrative was quickly that Toronto would be out in the minimum four games. They lost game one in disgustin...

 LinkedIn is a serious form of social media. It's a much more serious form of social media than say, TikTok. I say this because this platform is essential to people in the workplace and the world's professionals. The book states that 828 million users in over 200 countries use LinkedIn, with almost 200 hundred million coming from the United States. Someone would log on and create a LinkedIn account to connect with other professionals, apply for jobs, and interact with recruiters or even customers, depending on their role. Marketing on LinkedIn is almost guaranteed to lead you to success. To begin, LinkedIn is the number one channel for business to business (B2B) for distributing their content. There are a whopping fifty-eight million company pages. I can see why this is the case. LinkedIn seems like a great place where everyone succeeds within their companies, whether jointly or independent. Another stat that could persuade one to LinkedIn is that ninety-two percent of B2B mark...