Marketing with LinkedIn

 LinkedIn is a serious form of social media. It's a much more serious form of social media than say, TikTok. I say this because this platform is essential to people in the workplace and the world's professionals. The book states that 828 million users in over 200 countries use LinkedIn, with almost 200 hundred million coming from the United States. Someone would log on and create a LinkedIn account to connect with other professionals, apply for jobs, and interact with recruiters or even customers, depending on their role.

Marketing on LinkedIn is almost guaranteed to lead you to success. To begin, LinkedIn is the number one channel for business to business (B2B) for distributing their content. There are a whopping fifty-eight million company pages. I can see why this is the case. LinkedIn seems like a great place where everyone succeeds within their companies, whether jointly or independent. Another stat that could persuade one to LinkedIn is that ninety-two percent of B2B marketers leverage LinkedIn over all other platforms. Facebook is a close second and from here the numbers go way down.

Something that is widely known is that fake news is an issue and maybe the largest and most harmful to social media users. The worst thing that comes from this is that people start thinking either everything is a lie or everything is true. With LinkedIn, marketers don't need to worry about this. The book states that LinkedIn is "undisputedly the most trusted platform." 

The last thing I will talk about is why users are motivated to engage with content on LinkedIn. Three out of every five users say that the platform is relevant. A little more than half say that LinkedIn is educational, informative, and also up to date. LinkedIn is a great platform to use in the professional world and I can definitely see my future self using the platform trying to find my place in the workplace. I hope many of you will or can say the same.