In this Principles of Social Media course there was something a little different that we were required to do. There was a simulation, Social Media Simternship, where we had to take what we learned in class and put it to the test working for a hypothetical brand called Buhi.
The point of this simulation was not only to try to make the most revenue out of everyone in the class, but also to learn what, when, how, and why to post social media content. One of the first and most important things that I learned in the sim was the optimal times to post on each day and on each platform. If the best time to post on TikTok was at 9 a.m. on a Tuesday, then you should plan to post on this day at this time to get the best results and engagement.
I enjoyed working through the sim, although some parts were a little confusing or hard to understand. Some of the things I took away from it have to do with the importance of big brand companies, and any company for that matter, knowing who their target audience is. It just makes achieving your goals nearly impossible without knowing who you need to be getting your message out to.
Another thing I took away from the sim experience is the significance of each social media platform and both the strengths and weaknesses of each. For example, if you wanted to post on YouTube then it was going to be a short advertisement. You really have to think of what your message is and how to effectively get that message to resonate to the audience after a short ten or fifteen second time limit. A different example is TikTok. Similar to YouTube in the sense that it's a short video, but this platform can play the video over and over. After finding the optimal time and day, create and post the video.
In conclusion, the sim was a fun and different experience. I thought it complimented the course really well and it was fun to post different social media posts across different social media platforms with different messages for the same goal.
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