Tweet, Tweet, Tweet.

In chapter six we are going to learn the ins and outs of Twitter. This app was first introduced in 2006 by Jack Dorsey. His ultimate idea was coming up with and forming a platform where people could update others in around 140 characters. Today, according to the book, a whopping 465 million people actively use Twitter every month and more than half a billion tweets are shared each day.

Marketing with Twitter can be seen as both similar and different to marketing with the other popular platforms. Compared to Facebook, Twitter users are around three times more likely to follow a brand. I wonder why this is? According to the book, Twitter is just a better opportunity for businesses looking to expand upon their platform when it comes to marketing.

Twitter is a great place for marketing. Businesses are really involved and it is very easy for the users to come across a certain brand. This is key for a business as the consumer, or the user, can see their brand or product and potentially even buy their product. According to the book this happens a lot. Almost 70% of survey respondents purchased from a brand after viewing it and nearly 80% engaged via retweet and shared this certain brand or product. 

If I had my own brand, which I am happy to be learning about in this course, I would really lean on Twitter and hope I get good results from it like the book explains. Another stat that makes me feel confident in Twitter is users spend 26% more time viewing ads than other leading platforms. Twitter is also an excellent platform for business to customer relationships.

 If I had one platform to choose for marketing with my business it would definitely be Twitter.