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Why a Social Media Advertsing Strategy Will Lead You to Success

    It is safe to say that when you set goals for yourself, whether big or small, you will likely try to not only meet these goals but try to overachieve them. In terms of social media advertising, these goals can be related to clicks, shares, likes, etc. According to the book, this is the first of seven steps for a social media advertising strategy that is guaranteed to lead you to success. Many similarities can be seen between a social media marketing strategy and a social media advertising strategy.


    After you set your goals, you're going to want to select your target market. A question to ask yourself could be, "Who am I trying to reach?" This is especially important because you may be wanting to reach a new audience while also including your followers. 


    Following this, select the platforms that you want your ad to be deployed on. Your target audience has a huge role in where your ad will go. As the book states, "Snapchat may be the best platform for clothing retailers targeting teens.''Facebook is generally known to have an older type of audience and Linkedin is more of a business-like platform.


    Step four and step five consist of the budget and the ad format itself. In terms of a budget, the costs of some ads will vary based on the platform. Think of it like grocery shopping: if you have a budget of $100, your goal is to keep it under. The same goes for the ad. Be sure to follow up on cost for each platform to ensure your budget. 


    Step six is very interesting as it is about the ad funnel. AIDA (Attention, Interest, Desire and Action) represents this funnel and this is a process that the ad creator wants their audience/viewer to go through as they watch the ad. Grab their attention, get them interested and ultimately let them leave with something to take away, such as a free-trial.


    The last step is the development of the content. What do you want the ad to look like and what do you want it to say and look like? How do you want to get the viewers' attention?


    All of these steps will do the trick when you create your social media ads. Each goal complements one another and it's very important to place the emphasis on the first step especially. Set goals. Shoot for the stars if you have to or just keep it realistic!








    

    

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