As we all know, an algorithm is similar to a set of rules that determines how and when we see content on social media. This can be based on who we follow, what we like and who we engage with, and what the specific platform thinks we would be interested in. Much of the same can be said and seen on Twitter.
The algorithm on Twitter has been a bit different than the other platforms. Up until 2015, the algorithm on Twitter made your timeline actually show tweets in reverse-chronological order. How weird, right? But, as we know, it is has since changed.
Every time you open Twitter, the platform essentially lays out what will you see by a list of things. This is just a broad overview into what goes into the algorithm, there is much more that goes into it. However, the first is how recent the tweet was posted. The second is how relevant the keywords are and how the relate to others. The third is engagement and how many likes, comments, and retweets the tweet has. If people aren't engaging with it then something is off. The fourth thing is graphics in the tweet and this is text, GIFs, videos, images, etc. The last two things are how many followers the account has and the location of the account relative to other users.
It is interesting to know that the algorithms on each of the platforms we use everyday can seem both similar and different. I really enjoy Twitter because of the algorithm. There is rarely anything I don't find interest in on my feed.
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