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Snap, Chat, Send.

Something that is well-known is that Snapchat is used heavily by a much younger audience. According to our textbook, the largest age group of users are those between the ages of 18 and 24. To be honest, I would argue that it seems to be younger than that. I can believe it though, because I know at least 98% of the people on this campus use Snapchat. I would bet on it. Another statistic is that a mere 1/5 of Snapchat users have a college degree. Clearly, this stat runs hand in hand with the largest age group.

Since we all have Snapchat and use it each and every day, I'm sure we could explain the ins and outs of the platform from our first hand experience. I would say I use Snapchat more as a platform for primarily communication rather than finding my news. Although there are news, current events, and ways for me to be engaged with news, I just don't pay attention to it as much there. Although I use it for communication, I don't use it as much as I used to. If I need to get a hold of someone I don't prefer snapping them.

In my opinion, one of the weirdest things about Snapchat is the Snap Map. I get the big picture but I think it's weird that you can be friends with someone on Snapchat without actually knowing them and being able to see their location if they had it on for the public to see. Like I said, I get the big picture and can see the positives of it but it's a bit eerie to me in ways.

Like every platform, you have control of what you want your friends or other people associated with you to see. Snapchat is an iconic brand now and has always stood out since the day it came out. It is funny to see the other platforms follow in the footsteps of Snapchat, such as Instagram and Facebook, and use the stories feature and also be able to send pictures and send them in the same fashion you do on Snapchat.



Comments

  1. I completely agree that Snapchat is used more as a communication platform rather than a cut and dry social networking platform, but truly they do have a lot to offer in terms of marketing! It's a weird app to use but it's effective!

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